TikTok Showtime, part of IAB UK Digital Upfronts 2022, invited brands to step inside the ‘For You’ feed and experience the communities creativity and trends shaping culture on TikTok.

Built around the idea that ‘what starts on TikTok, doesn’t stay on TikTok’, the immersive experience brought the platform into the physical world. With venue sightlines limiting views of the main stage, oversized phone-inspired screens were positioned throughout the space, extending the stage into the wider environment and keeping every guest connected to the content.

The result was a bold, dynamic experience that captured the energy of TikTok while showcasing what was coming next for the platform and its communities.