Open Saudi
with Imagination
Bringing Saudi Arabia’s culture, beauty and hospitality to life through a bold identity and immersive experience designed to open hearts and doors.
Working as part of Imagination’s global team, we partnered with the Saudi Commission for Tourism and National Heritage to create a next-generation immersive experience celebrating the diverse beauty, culture and hospitality of Saudi Arabia.
Built around the message ‘Open Saudi, Open Hearts, Open Doors’, the experience invited audiences to discover a country opening itself to the world through a rich and engaging journey.
The ‘Open Saudi’ identity brought the experience together across every touchpoint — creating a cohesive visual language before, during and beyond the event.
Gift package
Each guest received a gift package containing a coffee table book and gifts sourced from the region, including Oud ink. The event brand was applied to all elements of the packaging.
