Refreshing JTN
Reimagining JTN Group’s established identity with a bold creative twist, creating a distinctive brand built for the digital age.
For over a decade, JTN Group has helped B2B businesses worldwide drive growth through ROI-focused marketing strategy, business generation and effective training.
By 2020, however, their once-simple identity had begun to feel dated. As JTN evolved, the brand needed to evolve with it — becoming more distinctive, relevant and fit for an increasingly digital world.
Working closely with JTN, we set out to revitalise the existing brand, creating a stronger sense of ownership, increasing recognition and introducing a fresh creative energy to drive the business forward.